Today’s organizers are expected to recruit members, move people to the polls, engage the battle of ideas, and win structural change. But many are trying to do so having never been introduced to the most basic and essential elements of organizing.

This little book is one effort to correct that.

About Us

  • We are organizers who love the craft. Over and over we experience how when we practice the fundamentals, lots of new people get involved, take action they never imagined, build power, and win. Along the way people’s sense of self and what is possible grows. Each day we work to practice, model, teach, and preach the fundamentals of good organizing.

  • The fact that most of us don’t know how to organize is not an accident, it’s by design. But once you learn the fundamentals of how to listen, find the hottest issue, turn that issue into a campaign, do a power analysis, develop some strategy, and move to action, you’ve become a living breathing threat to greed and hate. We need a lot more of that that.

  • We are on a mission to equip as many justice-seeking people with the essentials of how to do the thing and do it well. We do this through training, coaching and by creating pamphlets, books, podcasts, and videos that help organizers learn how to get it done and inspire a revival of the craft.